Requirements
- You should know very basic HTML
- Some understanding of JavaScript
Description
This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that you will love this course.
Here is what some of the students are saying:
Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on udemy to teach me this and NOTHING came close to what Anil delivered in this course! I dont usually rate courses and place comments but I will make an exception in this case. Phenomenal class, covers everything, & well worth the money!
Ashish Batra - Initially I wasn't sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. If you are a technical marketer, you must do it. Previously, I have done some other GTM courses and watched youtube videos. But this course is definitely among more practical courses and added value to my existing knowledge. p.s. Coincidently, I share last name with instructor, but we aren't related :)
Kate Proyka - The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.
In this course you will learn
- Fundamentals of Tag Manger (Applies to any tag manager)
- Signing up for Google Tag Manager
- Details of Google Tag Manager Interface
- How to setup Google Tag Manager for Google Analytics and track page views
- How to setup external link tracking as Events in Google Analytics via Google Tag Manager
- How to setup Button click tracking in Google Analytics
- Track JavaScript errors using Google Tag Manager ( GTM)
- Deploy GTM in Wodpress
- Use Data Layer in Google Tag Manager
- Facebook Conversion and Re-targeting Pixel
- Facebook event tracking
- Watch this description for more examples coming soon.
- I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.
New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.
Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
Who is the target audience?
- Anyone who is in Digital Analytics
- Anyone who is in Web Analytics
- Anyone who is in Digital Marketing
- Anyone who wants to learn Google Tag manager
